For independent publishers

Built for publishers who invest in original content

If you're producing content worth paying for, you deserve a monetization layer that works as hard as your editorial team. Treadwell converts the readers you were already losing — with no risk to the content that makes you worth subscribing to.

Join the waitlist See how it works
68%
of readers who hit a paywall now leave without converting — many turning to AI for answers instead of subscribing.
$0
setup cost, monthly fee, or minimum commitment. Treadwell earns only when you earn. The model is structurally aligned.
<1hr
average integration time from script tag to first live CTA. No backend engineering required on your end.
Who it's built for
Any vertical with premium content
⚡ Sports & Fantasy 📈 Finance & Investing 📰 News & Politics 🔬 Research & Analysis 🎮 Gaming & Esports 🏥 Health & Wellness ⚖️ Legal & Compliance 🌎 Niche Trade Publishing

Sports & Fantasy

DFS breakdowns, injury reports, and expert picks are exactly the content AI-first fans want to preview before committing to a season pass. High intent, high conversion potential.

Finance & Investing

Premium market analysis and earnings breakdowns convert best when readers can verify the depth of your insight before subscribing. Treadwell gives them that proof without giving away the conclusion.

Research & Niche Trade

Specialized publications with high-value, low-volume content benefit most — your readers already know what they're looking for. Treadwell captures the ones who would otherwise bounce to AI.

The model
Zero risk isn't a tagline. It's structural.
Every decision in Treadwell's design was made to eliminate downside for the publisher. Here's how each risk category is handled.

Content protection

Preview depth is set by you and enforced server-side by Treadwell. A 15% slice of a 2,000-word article is 300 words — a teaser, not a substitute. Your full article never leaves your infrastructure.

No upfront cost

There is no setup fee, monthly platform fee, or minimum volume commitment. Treadwell earns a share of the CPA only after you've been paid. If you don't convert, neither do we.

No training use

Treadwell's agreements with AI platforms explicitly prohibit training use of content passed through the preview pipeline. Your IP is used to generate one response, for one reader, in one session.

No performance risk

The Treadwell CTA is additive — it sits below your existing subscribe button. It does not replace or compete with your primary conversion path. If it underperforms, you remove one script tag.

Full attribution

Every conversion is tracked end-to-end via a signed affiliate link. Revenue by article, by AI platform, by date — available in your Treadwell dashboard in real time. Nothing is a black box.

No lock-in

One script tag to add; one to remove. There is no contract minimum, no data dependency, no infrastructure entanglement. You own your readers, your content, and your subscribe page.

Private beta
Founding publisher partners
We're onboarding a small first cohort. Founding partners receive terms the next cohort won't.

What founding partners receive

We're accepting 25 founding publishers across verticals. Spots are allocated by content category to ensure the beta covers a representative range of use cases. Applications are reviewed within 48 hours.

Preferred CPA rates locked for 12 months
White-glove integration support — we do the setup
Direct access to the product roadmap and input on features
Priority support and a dedicated account contact
First access to new AI platform integrations as they launch
Co-marketing opportunities for qualifying publishers

25 spots. A few are still open.

Tell us about your publication and we'll follow up within 48 hours to discuss fit and next steps.

Apply for founding access